Benny, the Bundle and Online Reviews

It is 0530 in the morning and my newspaper has been conveniently delivered to my driveway once again. As I stoop down to snag it from the concrete I remember when I too wore the black ink of a newspaper delivery boy upon my hands. Paper bundles were dropped on our front yard by a large and happy Mexican man named Benny in a new red truck.  Benny never seemed to be alone either, his wife or a couple of his kids were usually with him laughing and talking as he covered his route.  I think Benny was happy because he got to supply afternoon papers to young entrepreneurs all over town. They would smile and wave as Benny delivered the freshly printed stacks of paper, tightly bundled into stacks of  40 with occasional “inserts” to be folded in by the newspapers front line salesmen, me and other kids like me and my sister Addie.

Yes we would deliver papers between 4pm and 5 pm everyday except Sunday because Sunday was a morning paper. The morning paper was fun when it was only one day a week and it gave us something to do on Sundays. Of course this all changed in 1986 when the paper switched to a 7 day morning paper. The dynamic for the young neighborhood entrepreneurs changed too because it was impossible to deliver a morning paper and go to school too. Benny was no longer needed either because now that the papers needed to be delivered by 530 in the morning, the delivery people would pick up their papers direct from the newspaper headquarters. They were grown ups with cars and mortgages and kids to feed too.

This one decision changed so many things. Young local delivery people notice things around them and may catch the first signs of trouble in a home, spot a fire, a lost pet or just confide in a lonely soul who lives just down the street.  And of course “paperboy” on the resume connotes something far more negative than it did 20 years ago.

I wonder if my newspaper delivery man would care if he received a bad review on YELP and if his prospective customers would even even give a damn.  Bad reviews like: “Paper is always under the muffler of my car, or paper is always in my planter, or I like two bands on my paper so the larger ones won’t explode and blow around, or my delivery person is always late, or the best of all, I never got my paper on TUE,THUR and SUN” would be kind of funny to read but would they really empower a consumer to “Not” order the paper?

I personally don’t think my newspaper delivery person gives a damn what people say about him and for that matter I don’t think anybody says anything about him anyways. He is the guy who blasts through the neighborhood every morning hucking underhanded flop shots and Kareem Abdul over the Carolla sky hooks with no praise, applause or thanks and with ink blackened hands mind you.  He delivers over 1100 local papers every day as well as my LA Times on Sundays.

I reminisce and long for ink blackened hands, fresh newspapers stacked over my shoulders and my old neighborhood,but not the 2 a.m. paper folding responsibilities or bad YELP reviews.

 

 

 

Posted in Business Ethics, How to Fail in Business,while trying really hard, Small Biz During a Recession, Small Business | Leave a comment

An Enterprise on a Construction Site

Our enterprise in Channel Islands Harbor has been operating on and in a construction zone for the last year or so. Ironically when we signed our lease in 2008, construction, the promiss of improvements were our motivating factors.

Customers tend not to enjoy loud banging sounds from extremely large machines nor do they tend to enjoy the dust they create. Our enterpirse has continued to chug along, around, beside and under these conditions. This environment not only affects our customers decision on whether or not to use our facility and the services we provide but equally important, our staff has had to endure the chaos for months as well.

Add to all of these issues, the recession which seems to have no end and we have had our work cut out for us.

Needless to say, the quality of our work has not waivered with or without all of these externalities. As a matter of fact it is my opinion that the quality of our work has never been better than it is right now.

Ironically, most of the construction activities on our site have nothing to do with our enterpise which makes the situation almost comical. The construction activities are mainly focused on a marina that is to surround our work site.

We will continue to work proudly for our customers and respect them for their faith and confidence in us having already made their own value judgement which has obviously overcome all of the construction activities which surround us. Thank you.

2012 will be a big year for our little enterpirse when the trucks, cranes, workers and all of their gear exits stage left and we can begin to once again focus on the work at hand with a new pier, crane and bathrooms. I cannot wait!

Posted in Small Biz During a Recession, Small Business | Tagged , , | Leave a comment

On the Concordia Italia Grounding Near Isla Giglio ITA

My 17 year old son asked me this morning if the captain of the Concordia Italia was a criminal for abandoning his ship and my thoughts immediately went back to Joseph Conrad’s epic novel “Lord Jim”.  Captain Schettino’s Concordia like Lord Jim’s Patna has become a human tragedy but for different reasons. The Concordia sits grotesquely still on the rocks near Giglio Island off the Tuscan Coast and the whole world lays blame upon Schettino’s shoulders.

 

I told my son that maybe Schettino too, will need to redeem himself from shame as Lord Jim did in Conrads epic story but we should wait and hear all of the facts before we exile a man we know nothing about.

 

As the media tightens its lens upon Captain Schettino to the point of ignition, we should step back and reflect upon our demands as consumers searching for the ever cheaper value.  Our quest for economy may very well be the factor which is ruining our global economy and environment. Remember that to error is human and to forgive is divine.

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